Meet Jennifer

Jennifer McCabe didn’t come to Digital Magic Factory wondering what she was good at.

She had already built a powerhouse career leading complex transformations at Fortune 500 companies and running her own consulting firm.

But when she was ready to grow her next chapter and pitch herself to private equity-backed businesses, she ran into a challenge:

How do you explain thirty years of experience in a way that’s easy to understand and easy to say yes to?

Jennifer had the results. The credibility. The repeatable process. What she didn’t have was a message that made people get it right away.

That’s where the Signature Solution came in.

Finding the offer inside all that expertise

Over six weeks of coaching, we worked together to dig into the real story behind Jennifer’s work.

What made her different? What outcomes did she deliver that private equity teams would care about most? What pain points did her customers want gone, right now?

We looked at her body of work, pulled out what mattered, and turned it into a focused offer built for the market she wanted to serve.

Then we created a proprietary method to support it and the messaging to bring it to life.

The Growth Blueprint

We started with market research. Jennifer was targeting private equity clients but didn’t have a clear model to shape her positioning.

Accordion, a top-tier PE consultancy, became our benchmark. Seeing how her work stacked up next to theirs gave Jennifer something more than just strategy, it gave her an important realization.

She wasn’t missing anything.

She was already just as good as the operators at these firms. She just needed a new way to show up and explain that to everyone else.

From there, everything got easier. We created Jen’s new positioning, developed a model that would fit in the PE-landscape, and built an outreach plan rooted in new confidence.

Her Signature Solution: The McCabe Method™

Jennifer had already created a repeatable, proven process for leading multi-million dollar transformations over her 30 years of work. So we gave it a name, a structure, and a narrative she could use to sell it.

We had to distill her core offer down to three pillars: Strategic Planning, Program and Project Leadership, and Change Management.

Streamlining all her ideas and experience down to the essentials was challenging.

But Jennifer saw the value when we did:

“Now I feel organized in my own mind. Once you know who the right audience is and what your solution is, you can start working toward each other.”

The McCabe Method™ gave her more than just structure. It gave her power and clarity.

Instead of explaining everything she’s done across thirty years, she can now start with one easy-to-understand model that clearly explains how she transforms complex business problems into bottom-line results.

Jen said, “You filled in my gaps. But you didn’t just create the glue. You created whole pieces that were missing.”

Messaging she could actually use

Once the method was locked in, we turned it into messaging she could use everywhere.

We wrote a new bio. A messaging matrix of the key pain points and solutions she provides. And we built a 20-slide pitch deck to explain the McCabe Method™ to clients and prospects.

We worked together on a networking plan and prepped to answer the two key questions: “What are you doing these days?” and “What are you looking for?”

Jennifer used this messaging to update her website, refresh her LinkedIn, and walk into conversations with way more confidence.

“Julie helps you learn how to articulate your skills and capabilities in a way that resonates with your market.”

The Results

Jennifer now has the clarity and confidence to market her work like the expert she’s always been.

She’s promoting her thought leadership. Reaching out to the right people. Getting attention from recruiters and private equity firms. Her business feels aligned and her message finally matches her impact.

The McCabe Method™ is now the foundation of her brand. It gives immediate credibility and is helping opening doors that used to feel out of reach.

Looking at her life’s’ work and creating a new brand was a bit of an emotional rollercoaster forJen.

But she kept showing up. We kept supporting her. And now?

She’s in control of what’s next.

Want to feel this confident sharing your expertise?

The Signature Solution helps you see where you fit in the market, translate your expertise into powerful solutions for your clients, and get the assets you need to market your business.

In just six weeks, our clear, focused support gets you ready to sell what you’re great at.