Meet Kim

Kim Stewart is a cognitive-linguistic therapist with over 20 years of experience helping people organize their ideas and lives. She specializes in working with creative, neurodivergent thinkers who struggle with traditional systems.

Her method, ThoughtGathering, began as a personal solution. When the usual frameworks didn’t fit her own mind, she built a new one.

To share her brilliant process, she created a 6-week digital course and group coaching program that resonated deeply with her clients.

But Kim wasn’t sure how to bring it to a wider audience, or how to package, price, and promote it without feeling inauthentic.

She had the content, but not the confidence. The ideas, but not the structure. She knew her work was valuable, but didn’t know how to describe it in a way that felt clear, professional, and easy to buy.

That’s where the Signature Solution came in.

The Growth Blueprint

We started with strategy. Kim told us she had pricing but didn’t feel confident in it. She wasn’t sure what niche she was really even in…executive function coaching? Organizing? Where did she fit and what keywords would her students use to find her?

Through a deep market research project, we explored the landscape and where she fit, did a pricing analysis for similar digital courses and group coaching programs, and identified how Kim’s offer could clearly stand out.

Her Signature Solution

Kim had already been using the name ThoughtGathering in the name of one of her courses. But we quickly realized it was bigger than just one course. “ThoughtGathering” perfectly explained her approach in a simple, clear and totally unique phrase.

So we promoted it to the brand name, with the courses and coaching restructured to be part of that brand.

The Growth Blueprint research also gave us the data and fresh insight to set pricing correctly and restructure her program into three tiers:

• ThoughtGathering: Foundations (a self-paced course)

• ThoughtGathering: Foundations + Group Coaching (supported growth tier)

• ThoughtGathering: Foundations + Individual Coaching (premium offering)

Kim felt the impact immediately:

“This gave my work a structure it never had before. It’s not just a course - it’s a real system now, with a clear identity and path to grow.”

Messaging That Resonates

With the program structured and the brand aligned, we shifted focus to how Kim would talk about her work.

We rewrote her course website copy to clearly explain what ThoughtGathering is, who it’s for, and how it works. Kim ensured the new messaging reflected both the depth of her work and the warmth of her voice.

Marketing That Feels Like Her

We built her marketing strategy around her strength as a writer.

Using our Content Pillar Planning Tool, we helped her identify the big ideas she wanted to be known for and turn them into a repeatable, authentic content plan—especially on LinkedIn, where her audience was already active.

We also supported her course relaunch with a two-email announcement sequence written in her voice and designed to reconnect with her community.

“I understand marketing now. It’s not something you do once and walk away. I learned I have to market both myself and my product, and that it’s a long game.”

The Outcome

By the end of our work together, Kim had:

• A signature framework and brand identity she’s proud of

• A clear, tiered offer and pricing model that reflects her value

• Messaging that connects with the right people

• A sustainable content plan she actually enjoys using

• Her first course sale directly from her new LinkedIn strategy

More than anything, she left feeling confident and energized—no longer stuck in the gap between “I know this works” and “I don’t know how to talk about it.”

Want to bring your own digital course or methodology to life?

The Signature Solution helps you define your offer, build your framework, and walk away with the messaging and marketing tools to share it with confidence.

👉 Let’s make your work easier to explain—and easier to sell.